Late Sucks
When you need gear, late just won’t cut it. Sure, sometimes late is better than never. Sometimes. But other times it’s worse — other times it’s a cruel joke. Because at a certain point, late isn’t a relief, late feels like a punishment.
So when you need gear now, get it from a place that hates late just as much as you do.
A Day to Hate Late
Sales Event
Amazon has Prime Day, and coincidentally, Verizon has Two Days is Too Late Day.
A sales event that coincides with Prime Day, but gets you your gear during the sale, not after.
Late From the Sky
PR Stunt
As a customer enters the Verizon Store, a cargo plane flies overhead. Full inventory at hand, a skydiver is at the ready. When the customer grabs their item, the skydiver does the same and launches into the air. It's a race against the clock. Routine check-out versus instant sky-delivery. All live-streamed, our cameras will capture the spectacle and drive home the message that even the fastest delivery isn't fast enough when you need it now.
