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Wellness with Strings
Turns out music is medicine. Literally.
From stress reduction to self-expression, playing an instrument is great for people’s mental well-being.
Does that make Fender a health and wellness company? Legally no. But we can still recommend a daily dose.




Doctor's Orders
Limited Guitar Picks
Packaging that fits its purpose.
Legal battles to place it in the Health & Wellness aisle are sure to ensue.




Harmonize Your Mind
Fender x Calm
In collaboration with the wellness pros at Calm, we’re introducing guided guitar meditations.
Unwind, focus, and elevate your well-being — one strum at a time.






Student Work from The Book Shop School for Ads
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